The service, launched in April, offers a lower price tariff for mail that meets environmental criteria in line with the new DM green standard, PAS 20:20. Black Horse Personal Finance and Standard Life are already using Sustainable Mail.
Lands' End, which sells high quality casual clothing and footwear by mail order and online, has just posted its first catalogues using the Sustainable Mail service.
Direct mail posted through Sustainable Mail is priced up to 4.7 per cent lower than standard Mailsort prices and is available to mail users that meet criteria based on three environmental criteria: improved sustainability, minimised waste and increased recyclability.
Tim Curtis, Lands' End managing director, said Sustainable Mail would help the mail order firm "ensure every aspect of our catalogue distribution programme is sustainable".
"We were already doing what we thought was right for the environment, such as delivering our catalogues without polywrap, but Sustainable Mail highlighted other ways we could be more environmentally friendly, and rewards us for doing them. It's a great service and we're delighted to give it our seal of approval."
PAS 2020 was unveiled in February with the backing of Royal Mail as well as others including the Direct Marketing
Association, Acxiom and advertising organisation ISBA.
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