The deal marks the fourth time that LV= has renewed its contract with Etrinsic.
The print manager has worked for 13 years with LV=, which supplies insurance and pension products. Etrinsic has a team located onsite at LV='s Bournemouth head office.
LV= group marketing director David Radford said that Etrinisic's "proven ethical and environmental expertise" was a key factor in the enduring relationship between the two companies.
Recently etrinsic and LV= have worked in partnership to promote compliance with the Forest Stewardship Council's Chain of Custody standard throughout the entire LV= print portfolio.
By Noelle McElhatton, Marketing Direct, 19 May 2009, 1:30pm
LV= awards direct mail and data processing contract to print manager Etrinsic
LONDON - LV=, part of the Liverpool Victoria group of financial services companies, has awarded print management company Etrinsic a renewal of its print, direct mail management, data processing and postal consultancy contract.
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