The B2B data supplier set up a consumer data and consulting division last year. The file, UK Consumer Contact File, contains information on more than 40 million individuals in the fields of purchasing, lifestyle and customer behaviour.
Richard Payne-Gill, marketing director at LBM, said that marketers faced a 'stiff challenge' with today’s economic climate, which the new file would help address.
"By adding this depth of consumer behavioural information our clients will benefit from increased campaign intelligence, more effective targeting and maximum ROI on their marketing spend," he said.
LBM was established in 1996 and employs more than 2,000 staff. Its key industry sectors include telecoms, utilities, financial services, media, automotive and retail.
By Sarah Johnson, Marketing Direct, 02 May 2008, 2:00pm
LBM launches consumer data file
LONDON - B2B specialist LBM has taken its another step into the consumer data market, launching a behavioural consumer file using data compiled from a combination of sources all verified by its call centre operation.
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