Expert Knowledge
COMMENT - An inconvenient truth: postal strikes showed brands weren't digitally prepared
The recent postal strikes didn't just highlight the fragility of Royal Mail's business, HS&P's Mark Runacus argues. They highlighted questions every brand owner should be asking of their customer communications strategies.
FEATURE - Direct Marketing: charting the route to integration
LONDON - Traditionally, ad agencies brand-build while direct specialists acquire and retain...
COMMENT: in South Africa, brand values are still dictated by white people
Meteorite's executive creative director Dan Douglass writes from Johannesburg, where he is...
Horse charity claws back cash from the tax man to bolster donations
CASE STUDY - The British Horse Society, like other charities, was facing...
COMMENT - Bad pitch practice on the rise
The recession is encouraging bad pitch behaviour amongst clients, Meteorite's Dan Douglass...
Can direct shops come up with the 'big idea'? OgilvyOne, GyroHSR, the IDM, Elvis, Lida and EHS Brann gather to discuss
DEBATE - Campaign brought together DM industry insiders to discuss the sector's...
Shock horror! The Times messes with its own masthead. But does the gamble pay off?
CRITIQUE - The Times has broken an age-old newspaper convention of not...
COMMENT - But seriously, Bishop: would Jesus have shopped at Aldi and Lidl while avoiding M&S?
Jesus wouldn't be seen dead in Marks & Spencer's, according to the...
CASE STUDY - Why NSPCC leads the field in charity email best practice
A new survey of the charity sector highlights bad practice in email...
COMMENT: Lufthansa and Ocado show how brands can journey along the mobile marketing continuum
No need to panic if you haven't got hold of the latest...
Evian, Twin Towers and Macmillan: the Good, The Bad and the Ugly of viral advertising
COMMENT - Dan Douglass, executive creative director at Meteorite, believes DDB Brasil's...
- Marketing and Communications Manager, Insurecom
- circa £34K pa, South East England
- Marketing Manager – Events Industry, Webrecruit
- Up to £40,000 Plus Pension, Central London
- Strategic Insight / Data Consultant (Financial Services), Harnham Search and Selection
- £200-£300, Central London
- Customer Insights Marketing Manager (Retail), Harnham Search and Selection
- £40000-£50000, Central London
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