Expert Knowledge
COMMENT - Bad pitch practice on the rise
The recession is encouraging bad pitch behaviour amongst clients, Meteorite's Dan Douglass argues.
Can direct shops come up with the 'big idea'? OgilvyOne, GyroHSR, the IDM, Elvis, Lida and EHS Brann gather to discuss
DEBATE - Campaign brought together DM industry insiders to discuss the sector's...
Shock horror! The Times messes with its own masthead. But does the gamble pay off?
CRITIQUE - The Times has broken an age-old newspaper convention of not...
COMMENT - But seriously, Bishop: would Jesus have shopped at Aldi and Lidl while avoiding M&S?
Jesus wouldn't be seen dead in Marks & Spencer's, according to the...
CASE STUDY - Why NSPCC leads the field in charity email best practice
A new survey of the charity sector highlights bad practice in email...
COMMENT: Lufthansa and Ocado show how brands can journey along the mobile marketing continuum
No need to panic if you haven't got hold of the latest...
Evian, Twin Towers and Macmillan: the Good, The Bad and the Ugly of viral advertising
COMMENT - Dan Douglass, executive creative director at Meteorite, believes DDB Brasil's...
COMMENT - Memo to British Airways and Toyota: you can conduct a pitch in 24 hours. And here's why
Moaning about the pitch process is not new. And doing so in...
COMMENT - Google's fondness for our data plays like the script from the movie Unlawful Entry
Google's 'ownership' of consumer personal data, even down to publishing pictures of...
Battle of the brands: Amazon versus Play
LONDON - How do two of the UK's biggest e-commerce brands perform...
CASE STUDY - M&S sparks symmetry with social media strategy
Three key ways that M&S and Greenpeace blend email with social media...
- Head of Online, La Senza Lingerie
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- Account Manager - BTL, Daniel Marks Recruitment
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- Website Trading Manager, Propel
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- Account Director - Digital Integrated Studio, Periscope Recruitment LLP
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