Expert Knowledge
What this year's Cyber Lions winners can teach us
A strange thing happened the other day when I sent the news of the recent Cannes cyber winners to my agency colleagues, writes Lazar Dzamic, digital planning director at Kitcatt Nohr Alexander Shaw. It was an innocuous email, the kind of an email mosquito that swarms our offices every day. No big deal. Just a small act of sharing the news and, hopefully, some learning.
Brands struggle to keep it brief on Twitter
Many brands are struggling to adapt their messages to fit the limited...
Twitter solves a tricky spam problem
Social media megastar Twitter generates a huge volume of email but was...
Bad news Cannes 2009 winners: awards alone won't win you business
The Tony Spong Column: Congratulations to Australian agency Cummins Nitro for its...
How to do you identify customer value? Boots showed me how...
Brands struggle to put a value on customers but John Wallinger's experience...
Print managers: the good, the bad and the ugly
Real Digital's David Laybourne writes that there's little love lost between DM...
Digital marketing's naughty steps
Some digital marketing practices are unethical and can cause more problems than...
Digital's leaky bucket can be plugged with data
Most digital agencies don't have any form of data planning - from...
The lessons from Tesco's corporate blog fiasco
A Tesco corporate blog temporarily knocked millions off the grocer's share price...
Insecure agencies follow the integrated herd, argues the AAR's Tony Spong
DM agency claims to be 'integrated' are often hollow, argues Tony Spong,...
Why data is losing the prospecting battle to search
With our right honourable friends running for the hills over daily exposes...
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