Latest News
Tories 'would support sale of Royal Mail'
LONDON - A Tory government would revive plans to sell a stake...
 
 
Wunderman wins Lufthansa UK DM
LONDON - Lufthansa, the German airline, has appointed Wunderman to handle its...
RBS appoints Engine to £20 million Privilege account
LONDON - Engine has picked up the £20 million Privilege business following...
Next hires SPSS to improve targeting
LONDON - Retailer Next has appointed SPSS to provide it with predictive...
David Steele lands CEO role at CDMS/Transactis
LONDON - CDMS/Transactis, a data-driven DM specialist, has appointed former Dunnhumby director...
Integrated campaign launches new Zurich Connect direct insurance product
LONDON - Ads featuring the voices of comedian Alexander Armstrong and actor...
It's a rich man's world: Google tests credit-based targeting
LONDON - Google may soon start utilising people's credit scores to target...
Latest Blog Posts
No DMA lunch, but the hangover from hell is still part of the job
Lloyd James, 22 June 2009
Comments: 1
Hottest DM Links
Is it time to kill off the creative team?
Neil Francis, creative partner at Stephens Francis Whitson notes that some agencies have already loosened the structure of the traditional copywriter/art director team to better...
Telegraph article on BT
With advertising revenues, including those for online ads, drying up everywhere, isn't it time to look again at the opportunities presented by behavioural targeting?
Class-based targeting is making a comeback
Is marketing based on class about to make a comeback? A campaign from Privilege car insurance targeting 'new Joneses' and Strongbow's 'real grafters' campaign suggests...
Legal Eagle
How can brands stay legal with their online behavioural targeting?
Q: I understand there are new laws coming into force in September...
Carphone Warehouse case sheds light on legality of text marketing
A Carphone Warehouse case provides guidance on text messaging's 'explicit consent' issue
Wolverine's legal lessons for peer-to-peer sites
The illegal downloading of the movie Wolverine ahead of its premiere last...
UK direct marketers be warned: Norway's all-DM opt-out register could happen here
A multi-channel opt-out preference service is about to launch in Norway. UK...
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