Latest News
Premier Inn seeks shop for CRM task
LONDON - Premier Inn, the Whitbread-owned budget hotel chain, has called a...
 
 
Waitrose customer magazine triumphs at APA awards
LONDON - John Brown's Waitrose Food Illustrated was on winning form at...
First Direct founder Peter Simpson in consumer insight start-up
LONDON - Peter Simpson, a founder of pioneering direct-to-consumer bank First Direct...
S&P and Experian in consumer data deal to help analyse risk on loans
LONDON - Consumer data giant Experian has partnered with credit ratings agency...
Virgin Media to roll-out targeted ads around on-demand content
LONDON - Virgin Media has launched advertising around its on-demand TV platform,...
Royal Mail strikes make £53m dent in online retail sales
LONDON - Online retail sales were significantly hit by postal strikes during...
Obama record on data protection is mixed, EU data tsar believes
LONDON - A leading EU data protection official has given US President...
Kitcatt Nohr boosts digital team with new project managers on Waitrose, Gap and Lexus accounts
LONDON - Kitcatt Nohr Alexander Shaw has enlarged its digital team with...
CREATIVE STRATEGY - John Lewis got its Christmas mailer out early. But is it a cracker or a turkey?
For direct communications to achieve that delicate balance between crass commercialism and...
Latest Blog Posts
Agency traffic departments are when it starts to go wrong
CHRIS BARRACLOUGH, 09 November 2009
Comments: 4
Woolworths, Dixons – can big brands really live on in ‘Internet heaven’?
Mark Tomkins, TDA, 04 November 2009
Comments: 4
Hottest DM Links
Is it time to kill off the creative team?
Neil Francis, creative partner at Stephens Francis Whitson notes that some agencies have already loosened the structure of the traditional copywriter/art director team to better...
Telegraph article on BT
With advertising revenues, including those for online ads, drying up everywhere, isn't it time to look again at the opportunities presented by behavioural targeting?
Class-based targeting is making a comeback
Is marketing based on class about to make a comeback? A campaign from Privilege car insurance targeting 'new Joneses' and Strongbow's 'real grafters' campaign suggests...
Legal Eagle
How can brands stay legal with their online behavioural targeting?
Q: I understand there are new laws coming into force in September...
Carphone Warehouse case sheds light on legality of text marketing
A Carphone Warehouse case provides guidance on text messaging's 'explicit consent' issue
Wolverine's legal lessons for peer-to-peer sites
The illegal downloading of the movie Wolverine ahead of its premiere last...
UK direct marketers be warned: Norway's all-DM opt-out register could happen here
A multi-channel opt-out preference service is about to launch in Norway. UK...
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